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Paul Callaghan CBE, from the MAC Trust, commented: "This is brilliant news and a massive coup for this corner of the North East. It will enable neighbouring communities in Sunderland and South Tyneside to experience a renaissance, a Cultural Spring, ignited by this funding. We will combine the best local art and culture with new experiences from world leading organisations such as Wildworks and the BBC. Lives will be changed and neighbourhoods enriched for generations."
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Overall 11 consortium applications were successful and have been awarded a total of just over 18million over the next three years, of which 2million will be going towards this initiative. In South Shields, residents of Dickens Avenue, Orwell Close and Rodin Avenue will work alongside households in Shakespeare Street, Joyce Terrace and Byron Road in Sunderland. The project aims to help communities re connect with the famous names of their addresses.
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The scheme is being led by Sunderland University, working with the newly formed Music and Culture Trust Ny Yankees Cap Green (MAC) in Sunderland.
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producers on a series of 'transformational' arts events.
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The project also includes South Tyneside, with the Customs House in South Shields forming part of the partnership.
The group will work over the next six months with the Arts Council and other partners to finalise the business plan and programme schedule. It is also likely they will appoint an artistic director and project manager to work with local communities to commission the activities.
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Ambassadors for the project include film producer Lord David Puttnam and Barry Hyde, lead singer of The Futureheads.
The consortium, which is backed by South Tyneside and Sunderland Councils, also has the support of a host of arts organisations such as Live Theatre, Sage Gateshead, the Royal Shakespeare Company and internationally renowned choregrapher Wayne McGregor.
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The project was successful in its application to Arts Council's Creative People and Places scheme, designed to empower communities to take the lead in shaping local arts provision.
"The passion and commitment put behind the planned events, performances, galleries and projects as part of The Cultural Spring will bring a renaissance to arts and culture in the area. Planned collaborations with artists such as Barry Hyde of The Futureheads will also help develop and champion the fresh talent and creativity unique to Sunderland and South Tyneside."
2million for 'Cultural Spring' to boost city's fortunes
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Alison Clark Jenkins, Regional Director, Arts Council England, said: "The Cultural Spring project will be a real asset to Sunderland and South Tyneside, and I am so pleased to see the project partners have secured investment from our Creative people and places scheme.
The three year project will see communities working with local, national and international artists and Adidas Cap Online
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